#6 Connect with a Target

When you communicate, envision several members of your audience and tailor your message to reach those people. The smaller the target (the more specific the target definition), the more appropriate and effective the message.

It is useless to identify anyone who is interested in your work as a member of the general public. Your followers are married or single, 40 or 80, they have their own lifestyles, they are motivated by faith, heritage, ideology, or self interest. They enjoy particular products and hobbies. And so on.

You need to learn as much about your audience as you can.

The most effective communication is between two individuals who understand each others. If you multiply that kind of communication too many times, it becomes very expensive! Try to think about your audience or potential audience as 3-5 people. Tailor your work, pitch media, and design your communications to reach and move those few people--and eveyone they resemble and represent.



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